On page 136, Wheeler gives us a quote by Blake Deutsch that says, “Look into a microscope with one eye and a telescope with the other.” This tells us that whenever we create something we need to look at both the details as well as the overall picture. You need to make sure the necessitiesContinue reading “32-33, 136-143, 182-183”
Category Archives: Designing Brand Identity
74-75, 82-91
Pages 76-81
Social media has become a big part of most people’s lives. Even if we do not have it, most of us at least know of it and how it operates. Because of this, companies are able to use this to their advantage through marketing. It is a very cost-effective way to promote both products andContinue reading “Pages 76-81”
Pages 102-135, 164-165, 192-207
Pages 148-163, 166-181, 184-191
Pages 26-31, 144-147
On page 26, Wheeler explains that the characteristics of having a good name for your brand are timelessness, having meaning, and being easy to say/remember. These are important because they help the customer remember who you are now and in the future. She shares a quote from Howard Fish that says, “Tell the story behindContinue reading “Pages 26-31, 144-147”
Pages X-25, 34-73, 92-101
People have so many brands to choose from. In order for a brand to be successful it needs to stand out from the others and as well as engages the audience. Branding can help a brand reach a wide audience so they can gain new and loyal customers. A brand needs to be flexible soContinue reading “Pages X-25, 34-73, 92-101”
Gabby Terrones 